Pressable
CLIENT
Pressable
INDUSTRY
WordPress Hosting · B2B SaaS
MARKET
United States and Canada
GOAL
Turn paid media into a profitable, scalable and measurable acquisition channel
RESULT
From 64 to 244 attributed purchases, a 1.83x LTV ROAS and $259K in net revenue over 15 months
The Challenge
When R40 took over management in September 2024, the paid media vertical was practically nonexistent as a sustainable acquisition channel. The first full month recorded a spend of just $548, with no campaign structure, no segmentation and deficient tracking that made it impossible to attribute purchases. Pressable had never managed to make paid media work profitably.
Broken tracking: GA4 + GTM without reliable purchase events
No segmentation by customer type (agencies vs. business owners)
Zero video assets — only low-performing static images
Budget diluted across terms that were too broad and costly
A single active channel (basic Google) with no full-funnel strategy
The Solution
R40 implemented a multichannel full-funnel strategy that combined a technical audit, rebuilding campaigns from scratch, producing creative assets in monthly batches and a 'clean lead' methodology to separate signal from noise, spanning Google Ads, Meta, Reddit and LinkedIn simultaneously.
Tracking rebuild
We implemented a parallel test GA4 property and manual conversions in Google Ads that fire when a real sale occurs, documenting the Maxio vs. Analytics gap (±49%) to make decisions based on real data and not inflated attribution.
Segmentation by target audience
We created differentiated segments —Agencies, Business Owners, WP Engine/Flywheel competitors and WooCommerce— each with its own campaign, message and landing page, reducing waste on low-intent audiences.
Creative batch system
We established a monthly video pipeline (5+ batches). The August 2025 batch generated 50% of the month's sales on Meta, with 75% of conversions coming from those new assets.
Competitive intelligence and multichannel mix
We capitalized on the WP Engine/Automattic context with Contract Buyout campaigns (176 fills in Sep–Oct 2024) and expanded the ecosystem from 1 to 4 channels: Google, Meta, Reddit and LinkedIn, each with a strategic role in the funnel.
The Results
244
Attributed purchases 2025
1.83x
LTV ROAS
$259K
Net revenue (LTV – Spend)
4
Active channels
Attributed Purchases per Month: 6 → 42 (Sep 2024 – Dec 2025)
Channel Mix: 1 → 4
In 15 months, R40 turned an inherited account with no structure into an acquisition engine. Attributed purchases went from 64 (first 4 months) to 244 in 2025 (+281%), impressions grew 46× to 39.1M while maintaining a healthy CTR, and the minimum CPA reached $618 in December 2025. With a 1.83x LTV ROAS, for every dollar invested Pressable recovers $1.83 in customer lifetime value — a net revenue of $259K over spend.
Services Used
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