MyCocos
CLIENT
MyCocos.cl
INDUSTRY
E-commerce / Beauty & Personal Care
MARKET
DTC / Personal care (Chile)
GOAL
Delegate advertising management to dominate the market and scale revenue profitably
RESULT
Revenue scaled to over $3.5M, +68% in net sales and 5x ROAS
The Challenge
MyCocos.cl, a company focused on personal care, wanted to evolve its digital model: to stop managing advertising operationally in order to focus strategically on the continuous improvement of its product, without losing visibility or results.
Delegate with confidence: let go of day-to-day operational control without losing visibility or results
Take over the market: break through the revenue ceilings that were limiting its growth year after year
Maintain profitability: scale ad investment with a sustainable economic return
Sustain the pace of growth as sales volume increased
The Solution
We implemented a comprehensive approach divided into strategic phases that enabled the brand's expansion and consolidation over the years, combining data, creativity and omnichannel strategy.
2023 — Algorithmic Consolidation
Establishing the databases and acquisition algorithms, laying the foundations for scalable and profitable growth.
2024 — Creative Velocity & TikTok
Implementation of omnichannel creativity labs focused on production speed and performance on video platforms such as TikTok.
25/26 — Omnichannel & Expansion
Development of a sustained growth strategy through channel diversification and continuous conversion optimization.
The Results
+68%
Growth in net sales
40K+
New customers
-12.5%
CPA reduction
5x
ROAS increase
The phased approach allowed MyCocos.cl to scale its revenue to over $3.5 million, breaking through growth ceilings year after year. Net sales grew by 68% and more than 40,000 new customers were added, all while maintaining profitability thanks to a 5x ROAS and a CPA reduced by 12.5%.
Services Used
“R40 Agency was the strategic partner we needed to make the definitive leap. They allowed us to let go of operational control with complete peace of mind so we could focus 100% on improving our product. Not only did they scale our advertising investment profitably, but they have also helped us break through our revenue ceilings year after year.”
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