MyCocos
CLIENT
MyCocos.cl
INDUSTRY
E-commerce / Beauty & Personal Care
MARKET
DTC / Personal care (Chile)
GOAL
Delegate advertising management to dominate the market and scale revenue profitably
RESULT
Revenue scaled to over $3.5M, +68% in net sales and 5x ROAS
The Challenge
MyCocos.cl, a company focused on personal care, wanted to evolve its digital model: to stop managing advertising operationally in order to focus strategically on the continuous improvement of its product, without losing visibility or results.
Delegate with confidence: let go of day-to-day operational control without losing visibility or results
Take over the market: break through the revenue ceilings that were limiting its growth year after year
Maintain profitability: scale ad investment with a sustainable economic return
Sustain the pace of growth as sales volume increased
The Solution
We implemented a comprehensive approach divided into strategic phases that enabled the brand's expansion and consolidation over the years, combining data, creativity and omnichannel strategy.
2023 — Algorithmic Consolidation
Establishing the databases and acquisition algorithms, laying the foundations for scalable and profitable growth.
2024 — Creative Velocity & TikTok
Implementation of omnichannel creativity labs focused on production speed and performance on video platforms such as TikTok.
25/26 — Omnichannel & Expansion
Development of a sustained growth strategy through channel diversification and continuous conversion optimization.
The Results
+68%
Growth in net sales
40K+
New customers
-12.5%
CPA reduction
5x
ROAS increase
The phased approach allowed MyCocos.cl to scale its revenue to over $3.5 million, breaking through growth ceilings year after year. Net sales grew by 68% and more than 40,000 new customers were added, all while maintaining profitability thanks to a 5x ROAS and a CPA reduced by 12.5%.
Services Used
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