MENNT
CLIENT
MENNT
INDUSTRY
E-commerce / Fashion
MARKET
Premium backpack retail (Chile)
GOAL
Boost seasonal campaigns (Black Week)
RESULT
+40% in sales and improved CAC thanks to custom audiences
The Challenge
MENNT needed to maximize its sales during Black Week, its most important season of the year. The challenge was to stand out at a time of high advertising saturation and aggressive price competition.
High competition during Black Week
Need to maintain premium brand perception
Budget concentrated in a short time window
High-ticket products vs. competitors' offers
The Solution
We developed a full-funnel Meta Ads strategy with an emphasis on dynamic remarketing and custom audiences. We created differentiated creatives for each stage of the funnel.
Stratified Custom Audiences
We built audiences based on previous on-site behavior, cart value, and engagement with brand content.
TOFU and BOFU Creatives
We developed two creative lines: one for awareness (TOFU) focused on brand differentiation, and another for conversion (BOFU) with clear offers.
Optimized Dynamic Remarketing
We implemented dynamic remarketing campaigns showing specific products viewed by each user, with personalized discounts.
The Results
+40%
Growth in Black Week sales
-28%
Improvement in CAC
5.2x
ROAS
4.5%
Conversion rate
The custom audiences strategy allowed us to optimize ad spend toward the users most likely to convert, resulting in a record Black Week for the brand.
Services Used
“R40 perfectly understood our need to maintain the premium image while maximizing sales. The Black Week results exceeded all our expectations.”
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