Libra Seguros
CLIENT
Libra Seguros
INDUSTRY
Insurance
MARKET
Argentina
GOAL
Diversify product lines, implement conversion measurement, and optimize profitability
RESULT
+150% year-over-year growth, +20% in profitability, and full clarity on costs
The Challenge
Libra Seguros operated with no visibility into its conversions and no measurement capability. They had no CRM in place, their advertising campaigns were not effective, and they had no idea of the real cost per lead and per sale. They needed a comprehensive system to measure, understand, and optimize each product line.
No CRM: impossible to track qualified leads and closed sales
Ineffective advertising with no conversion measurement
Complete lack of knowledge of cost per lead and per sale
Inability to assess the profitability of each insurance line
Disorganized historical data with no analysis
The Solution
We implemented a comprehensive measurement and optimization system. First we installed conversion pixels and tracking codes across all channels. Then we launched integrated campaigns on Meta Ads and Google Ads targeting specific audiences. Finally, we developed a custom CRM that centralizes leads, quotes, and sales, and we migrated historical data.
Complete Pixel and Tracking Setup
We installed conversion pixels on Meta and Google, configured tracking events for each stage (lead, quote, sale), and connected everything to the analytics system.
Segmented Paid Media Campaigns
We launched campaigns on Meta Ads and Google Ads segmented by product line, with qualified audiences and continuous optimization based on real performance data.
Integrated Custom CRM
We developed a custom CRM that makes it possible to track each lead from its advertising origin through to closed sale. We integrated historical data and set up automated profitability reports by product.
The Results
+150%
YoY Growth
+20%
Improvement in Profitability
-38%
Reduction in CPA
5
Active Product Lines
Key Results Dashboard
Evolution of sales, profitability, and CPA over 6 months, with the implementation timeline and project milestones
CRM — Opportunity Pipeline
End-to-end sales management: from new lead to won deal, with the origin source of each opportunity
Performance by Product Line
Consolidated view of Meta Ads + Google Ads with CPL, ROAS, and conversion rate for each insurance line
Services Used
“In six months, at Libra we went from investing blindly to operating with a dashboard that tells us, in real time, which product to sell, where to invest, and when to scale.”
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