Desde Asia
CLIENT
Desde Asia
INDUSTRY
E-commerce / Retail
MARKET
Decor e-commerce (Argentina)
GOAL
Increase online sales with segmentation by product line
RESULT
6x ROAS on search and Performance Max campaigns
The Challenge
Desde Asia needed to scale its online sales of Asian decor products in the Argentine market. The main challenge was achieving profitability in a market with high price sensitivity and competition from marketplaces.
High cost of imported products vs. local competitors
Need for differentiation through quality and exclusivity
Optimization of a limited budget
Diversity of products with different margins
The Solution
We implemented a full-funnel strategy in Google Ads, combining highly optimized search campaigns with Performance Max to capture latent demand. We carried out a complete setup with GA4 and GTM for precise tracking.
Optimized Account Structure
We created separate campaigns by product category and margin, enabling granular budget optimization toward the most profitable products.
Performance Max + Shopping
We implemented PMAX with optimized product feeds and segmentation by product value, complemented with traditional Shopping campaigns for additional control.
Advanced Negative Lists
We developed exhaustive negative keyword lists to eliminate low-value searches and reduce budget waste on unqualified clicks.
The Results
6x
ROAS
+180%
Sales growth
-42%
Reduction in CPA
3.8%
Conversion rate
We achieved a sustainable 6x ROAS while maintaining growing sales volume. The combination of Search and Performance Max allowed us to profitably capture both active and latent demand.
Services Used
“The R40 team not only improved our campaigns, but also helped us understand our business.”